Yamaha Motor Canada
14,000 sq. ft.
Objective
To create a large event space where multiple products could be displayed for visitors and allow dealers to interact with visitors on the show floor. Large overhead signage for brand recognition along with multiple lifestyle imagery to thematically represent the client's brand.
Solution
Fabricated through our Exhibit Connections division, this exhibit featured large visuals, huge overhead graphics, and lots of space allow this booth to harness the opportunity of attending this event annually in Toronto, Canada. Yamaha was spread across 3 spaces at the event for a total of 14,000 sq. ft. of exhibits for the spacious display of their products. Discreet meeting space in the back of the large corporate area allowed dealers and reps an opportunity to meet privately or unwind from a busy trade show day.