New Pig Corporation
20 x 20 modular exhibit with custom elements
Objective
Design and build an exhibit to help portray a message to potential customers that New Pig was THE place to go for Leaks, Drips and Spills in the workplace. Demonstrate applications of the use of spill kits in the workplace, and provide video messaging capabilities to help strengthen that message. Several display stands would be required to display and sample product uses. The exhibit was to have visibility from several aisles away to draw traffic in and see the brand message clearly and quickly. All of this was to be accomplished in a fun, welcoming environment in a cost effective manner.
Solution
Stevens E3, having worked with New Pig for over 20 years, is very familiar with the approach and unique style of messaging that New Pig employs. This exhibit was built in 2010, but was rebranded and new graphics are developed annually. As an event that had high drayage and installation labour rates, new graphic methods and structural modifications not available in 2010 were introduced to reduce weight and simplify the installation – a savings yielding results that paid for the modifications in the first year alone! Corporate colours and branding was prevalent throughout the environment, and large free-spirited custom graphics depicting the products in use were printed on tensioned fabric. Custom kiosks were developed to depict visual representation of product in the workplace, helping New Pig’s customers SEE the applications from their perspective. Effective lighting and maximization of height allowances enabled the customer great visibility from several aisles away with maximized brand recognition.
Click here to see what New Pig has to say about the work stevens E3 creates for them!