KARL STORZ Endoscopy Canada Ltd.
Hybrid exhibit
Objective
Design and build a reconfigurable hybrid exhibit that is installation friendly for 10 x 20 and 20 x 20 booth spaces. Adhere to strict branding guidelines specified by European headquarters. Provide full program management services including storage, shipping and installation throughout Canada.
Solution
An attractive hybrid exhibit was designed and built using elements well suited for both in-line and island tradeshow spaces. Creative features such as touch screen monitors, a stretched fabric ceiling and LED lighting contributed to a clean design, which was ideal for the medical device industry. The design was so well received at an international show in 2013 that other Karl Storz locations outside of Canada requested the use of this new exhibit at their national conferences.